by Paul Rhodes | Apr 25, 2025 | Human-Centred Design & UX
Because no one wants their customers lost in the wilderness. Ever tried to book something online, only to get halfway through and think, “What am I even doing here?” It happens more often than you’d think. We spend time and money attracting people to our websites,...
by Paul Rhodes | Apr 18, 2025 | Human-Centred Design & UX
Because let’s be honest—no one sticks around for clunky systems. We’ve all been there. You sign up for a new service, full of excitement. The promises are bold. The potential feels huge. But then you try to use it… and the whole thing feels like trying to navigate a...
